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| Author: | Prodigy [ Thu Dec 02, 2010 10:49 pm ] |
| Post subject: | DIRECTV Going Forward |
DIRECTV Going Forward With nearly 200 slides and a packed roster of speakers, DIRECTV's investors' day failed to wow Wall Street which drove the stock down by -0.78% (32¢). But that, says Collins Stewart analyst Tom Eagan, is 'likely reacting to 2011 guidance." The DBS provider's revenue guidance calls for growth of 5% to 8% for 2011 and 5% to 8% for 2012-2013. Both estimates, Eagan suggests, are "conservative." In looking to the future, DIRECTV sees strong growth from its Latin American operations and stronger than expected long-term US growth. Among key initiatives in the US will be: • An increasingly segmented approach to marketing and services to match an increasingly segmented user base; • A push to insure that 40% of DIRECTV subscribers are connected to the internet by 2013; • The building of an in-house sales tool to allow DIRECTV to sell its own bundles "efficiently and effectively;" and • Deploying a set of initiatives (think DIRECTV Cinema) to "own the movie segment." |
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