44% Of homes still lack HD set or HD service
Forget all of that hype about 3DTV, a notes that 80% of TV viewing continues to be in standard definition. Nielsen notes that some of this is explained away by multi-set homes where there's an HDTV in the living room, but standard definition TV in the kids' or adults' bedrooms. Still, 44 percent of homes either do not have an HD set or an HD service, and even among those who do have an HD set, about 20 percent of viewing is through non-HD feeds. Nielsen doesn't really touch on this, but there's consistently been studies that also show that many people who think they're watching HD, aren't.
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