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DirecTV to Keep God TV in Lineup
Thursday, 30 September 2010
05:45 PM EDT
Adrienne S. Gaines
After receiving thousands of calls and emails from viewers, DirecTV is keeping God TV in its lineup.
The California-based satellite TV provider planned to remove the Christian network beginning Friday when its four-year contract expired. To renew, God TV would have had to pay DirecTV's typical rate, which is significantly higher than the one brokered in 2006 by a ministry-owned media company.
DirecTV agreed to keep God TV in its lineup through the end of the year in a deal announced Wednesday, just a day before the contract was to end.
DirecTV is currently God TV's largest U.S. platform, allowing it to reach 18.6 million homes. The network, founded 15 years ago in Europe by Rory and Wendy Alec, appeals to many charismatic viewers with its broadcasts of large-scale prayer events such as TheCall and the Global Day of Prayer, and daily services from the International House of Prayer.
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